ROYAL ENFIELD: GEAR DESIGN (GRADUATION PROJECT)
This was my Graduation Project collection that contributed toward the creation of RE Accessory Gears for a Daily commuter + Unplanned weekend getaways.
BEST GRADUATION PROJECT AWARD 2016 - NIFT
Individual Project
Project Duration: Nov 2015 - April 2016
My Role: Product Designer, Market Researcher, User Research, Experience Design, Project Management, Prototype, Concept Development, Product Design Development & Testing.
OVERVIEW
Brief:
To create a range of products using Royal Enfield’s heritage and the collections are for men who work at organizations.
Going forward:
So my first step was to look at current trends (men's collections) and what are people doing who work at organizations, understanding Royal Enfield's Heritage.
CHALLENGE
To create a range of classic and yet modern looking products using
Royal Enfield’s heritage through color and appeal to infuse depth, strength along
with a feeling of the heritage of Royal Enfield in clients.
The collection is for men who work in the corporate world and stay urban cities.
SOLUTION/ PROTOTYPE OFFERING
MOTOR RIDING GLOVES COLLECTION
VARIOUS BAGS COLLECTION (MOTORBIKE MOUNTABLE BAGS)
HELMET INTERNALS DESIGN
LEARNINGS
- Key learnings were organization structure and barriers toward manufacturing a design
- Cost effective designs are key to large organizations
- Technical understanding of manufacturing processes, gloves, helmets, bags.
- Sketching, Software skills.
- Presentations to convince higher up's.