I am Neha, currently working with a strategic design, research, and innovation consultancy - Round Feather, Inc as a Strategic Design Researcher.
I am a hybrid researcher with a background in product design and UX research & strategy. I learn, lead, and create solutions that address both business needs and users' needs.
I HAVE EMPATHY FOR USERS
I am passionate about UX research because it begins with empathy, seeks to understand users and data. It also promotes collaboration, which ultimately leads to innovation and growth. User experience is about closing the gap between businesses, people, and problems by understanding, listening, and articulating user needs.
I AM A CURIOUS BEING
I spend a lot of time asking the right questions to find answers (insights). How can we improve user experience to increase revenue for businesses? How can we utilize the strength of storytelling to show value in research findings? I enjoy getting closer to the answers through collaboration and push barriers to ensure the solution meets the business and user needs.
I AM AMBIDEXTROUS (literally)
I bring both creativity and analytical sides when approaching problems. I embrace challenges and enjoy turning complex problems into intuitive and delightful experiences.